Thousands thronged Faneuil Hall Marketplace on Saturday, July 30, for the Boston Race Amity Arts & Music Festival, enjoying live music from Stephen Kellogg and local artists along with free Ben and Jerry’s ice cream. Boston Scoops Shops, which operates five Ben and Jerry’s Ice Cream Shops in metro Boston, teamed up with NCRA and several allies to host the festival.
Boston Scoops owner Jason Sweeney, who serves on the NCRA board of directors, and William H. “Smitty” Smith, NCRA CEO, gave a brief overview of the concept of race amity and its impact on the challenges we face as an American community. Adviser Investments, a business ally, hosted a Unity Mural as a community art project. The Roxbury Boys & Girls Club was among the organizations contributing to the art exhibit. Boston Scoops staff along with student volunteers from Austin Prep, an area high school, provided manpower for the event.
Boston Scoops and NCRA are working In collaboration with Ben & Jerry’s national office of diversity and inclusion on exporting this Festival model to race amity activists across the country.